Streamlied Registration Process
Streamlied Registration Process
A Registration Flow that Speeds Up Time to Value and Enhances the Brand Experience
A Registration Flow that Speeds Up Time to Value and Enhances the Brand Experience
Intro
Intro
As a Product Designer, I led the design effort to enhance the user experience for RAI, a multifunctional exhibition and conference center headquartered in Amsterdam, with operations worldwide. Our team was tasked with solving two major challenges: optimizing a lengthy and cumbersome registration process and implementing a double-branding solution for their customer platform.
As a Product Designer, I led the design effort to enhance the user experience for RAI, a multifunctional exhibition and conference center headquartered in Amsterdam, with operations worldwide. Our team was tasked with solving two major challenges: optimizing a lengthy and cumbersome registration process and implementing a double-branding solution for their customer platform.
Intro
As a Product Designer, I led the design effort to enhance the user experience for RAI, a multifunctional exhibition and conference center headquartered in Amsterdam, with operations worldwide. Our team was tasked with solving two major challenges: optimizing a lengthy and cumbersome registration process and implementing a double-branding solution for their customer platform.
Problem
Problem
RAI’s existing platform faced two key challenges:
Complex and Time-Consuming Registration Process
The current registration process was long and unintuitive, leading to frustration among exhibitors and attendees.
Users frequently abandoned registration midway, resulting in lost conversions.
The process required repetitive input of information, making it inefficient.
Need for Double Branding
RAI’s platform needed to support branding for both RAI and its individual event organizers.
The lack of a structured approach to branding resulted in inconsistencies and confusion for users.
Event organizers required a flexible solution that allowed their branding to be prominent without overshadowing RAI’s identity.
RAI’s existing platform faced two key challenges:
Complex and Time-Consuming Registration Process
The current registration process was long and unintuitive, leading to frustration among exhibitors and attendees.
Users frequently abandoned registration midway, resulting in lost conversions.
The process required repetitive input of information, making it inefficient.
Need for Double Branding
RAI’s platform needed to support branding for both RAI and its individual event organizers.
The lack of a structured approach to branding resulted in inconsistencies and confusion for users.
Event organizers required a flexible solution that allowed their branding to be prominent without overshadowing RAI’s identity.
Problem
RAI’s existing platform faced two key challenges:
Complex and Time-Consuming Registration Process
The current registration process was long and unintuitive, leading to frustration among exhibitors and attendees.
Users frequently abandoned registration midway, resulting in lost conversions.
The process required repetitive input of information, making it inefficient.
Need for Double Branding
RAI’s platform needed to support branding for both RAI and its individual event organizers.
The lack of a structured approach to branding resulted in inconsistencies and confusion for users.
Event organizers required a flexible solution that allowed their branding to be prominent without overshadowing RAI’s identity.
Process
Process
To tackle these challenges, we followed a structured, user-centered design process:
Stakeholder & User Research
Conducted interviews with exhibitors, attendees, and event organizers to understand their pain points.
Analyzed data on registration drop-off rates to identify friction points.
Worked closely with RAI’s internal teams to define technical constraints and business goals.
Mapping the User Journey & Identifying Pain Points
Created detailed user journey maps to visualize where users encountered difficulties.
Identified opportunities to reduce unnecessary steps in the registration process.
Wireframing & Prototyping
Designed low-fidelity wireframes to test simplified registration flows.
Developed interactive prototypes to demonstrate how double-branding would work in different scenarios.
Usability Testing & Iteration
Collected feedback from event organizers to fine-tune the branding implementation.
Collaboration with Development
Worked closely with the engineering team to ensure seamless implementation.
Provided detailed UI specifications and branding guidelines.
To tackle these challenges, we followed a structured, user-centered design process:
Stakeholder & User Research
Conducted interviews with exhibitors, attendees, and event organizers to understand their pain points.
Analyzed data on registration drop-off rates to identify friction points.
Worked closely with RAI’s internal teams to define technical constraints and business goals.
Mapping the User Journey & Identifying Pain Points
Created detailed user journey maps to visualize where users encountered difficulties.
Identified opportunities to reduce unnecessary steps in the registration process.
Wireframing & Prototyping
Designed low-fidelity wireframes to test simplified registration flows.
Developed interactive prototypes to demonstrate how double-branding would work in different scenarios.
Usability Testing & Iteration
Collected feedback from event organizers to fine-tune the branding implementation.
Collaboration with Development
Worked closely with the engineering team to ensure seamless implementation.
Provided detailed UI specifications and branding guidelines.
Process
To tackle these challenges, we followed a structured, user-centered design process:
Stakeholder & User Research
Conducted interviews with exhibitors, attendees, and event organizers to understand their pain points.
Analyzed data on registration drop-off rates to identify friction points.
Worked closely with RAI’s internal teams to define technical constraints and business goals.
Mapping the User Journey & Identifying Pain Points
Created detailed user journey maps to visualize where users encountered difficulties.
Identified opportunities to reduce unnecessary steps in the registration process.
Wireframing & Prototyping
Designed low-fidelity wireframes to test simplified registration flows.
Developed interactive prototypes to demonstrate how double-branding would work in different scenarios.
Usability Testing & Iteration
Collected feedback from event organizers to fine-tune the branding implementation.
Collaboration with Development
Worked closely with the engineering team to ensure seamless implementation.
Provided detailed UI specifications and branding guidelines.
Solution
Solution
1. Optimized Registration Flow
Step-by-step guided process: Registration was redesigned as a clear, intuitive flow that minimized input fields and eliminated redundant steps.
Auto-fill & smart suggestions: Reduced manual input by integrating pre-filled data and smart recommendations.
Progress indicators: A visual tracker helped users understand where they were in the process, reducing drop-offs.
2. Double-Branding Solution
Flexible branding framework: Developed a system where RAI’s platform maintained its identity while allowing event organizers to integrate their branding seamlessly.
Customizable themes: Organizers could apply their own logos, colors, and brand elements while keeping the core platform structure intact.
Consistent UI components: Ensured branding variations did not disrupt usability by using predefined UI elements.
1. Optimized Registration Flow
Step-by-step guided process: Registration was redesigned as a clear, intuitive flow that minimized input fields and eliminated redundant steps.
Auto-fill & smart suggestions: Reduced manual input by integrating pre-filled data and smart recommendations.
Progress indicators: A visual tracker helped users understand where they were in the process, reducing drop-offs.
2. Double-Branding Solution
Flexible branding framework: Developed a system where RAI’s platform maintained its identity while allowing event organizers to integrate their branding seamlessly.
Customizable themes: Organizers could apply their own logos, colors, and brand elements while keeping the core platform structure intact.
Consistent UI components: Ensured branding variations did not disrupt usability by using predefined UI elements.
Solution
1. Optimized Registration Flow
Step-by-step guided process: Registration was redesigned as a clear, intuitive flow that minimized input fields and eliminated redundant steps.
Auto-fill & smart suggestions: Reduced manual input by integrating pre-filled data and smart recommendations.
Progress indicators: A visual tracker helped users understand where they were in the process, reducing drop-offs.
2. Double-Branding Solution
Flexible branding framework: Developed a system where RAI’s platform maintained its identity while allowing event organizers to integrate their branding seamlessly.
Customizable themes: Organizers could apply their own logos, colors, and brand elements while keeping the core platform structure intact.
Consistent UI components: Ensured branding variations did not disrupt usability by using predefined UI elements.
More Works More Works
More Works More Works
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Advanced Search Solution
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Optimizing Business Collaboration
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©2025
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©2025
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©2025
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©2025
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