


Streamlied Registration Process
Streamlied Registration Process
A Registration Flow that Speeds Up Time to Value and Enhances the Brand Experience
A Registration Flow that Speeds Up Time to Value and Enhances the Brand Experience
A Registration Flow that Speeds Up Time to Value and Enhances the Brand Experience
A Registration Flow that Speeds Up Time to Value and Enhances the Brand Experience
client
client
RAI
RAI
company
company
UserActive
UserActive
category
category
Event management SaaS
Event management SaaS
team
team
Lead designer, product manager and 2 developers
Lead designer, product manager and 2 developers
Lead designer, product manager and 2 developers
Lead designer, product manager and 2 developers
Intro
Intro
RAI is a multifunctional exhibition and conference center headquartered in Amsterdam with worldwide operations.
RAI is a multifunctional exhibition and conference center headquartered in Amsterdam with worldwide operations.
RAI is a multifunctional exhibition and conference center headquartered in Amsterdam with worldwide operations.
Intro
RAI is a multifunctional exhibition and conference center headquartered in Amsterdam with worldwide operations.
Problem
Problem
The company aimed to enhance the user experience by addressing two major challenges: optimizing a lengthy and cumbersome registration process and implementing a double-branding solution for their customer platform.
The company aimed to enhance the user experience by addressing two major challenges: optimizing a lengthy and cumbersome registration process and implementing a double-branding solution for their customer platform.
The company aimed to enhance the user experience by addressing two major challenges: optimizing a lengthy and cumbersome registration process and implementing a double-branding solution for their customer platform.
Problem
The company aimed to enhance the user experience by addressing two major challenges: optimizing a lengthy and cumbersome registration process and implementing a double-branding solution for their customer platform.
Process
Process
Accelerated registration completion by 50%+ through streamlined UX decisions
Impact
Accelerated registration completion by 50%+ through streamlined UX decisions
Research
-workshop with stakeholders to understand business objectives
-study competitors
-derive insights
-map user flows
-develop concepts
-low-fidelity wireframes
-interactive prototypes
-Collect feedback from event organizers to fine-tune the branding implementation
-clarify technical limitations
Exploration
Design
-refine solutions
-define design system
-develop UI designs
-provide design documentation
Development
-communication with developers
-refining/changing the designs based on the technical restrictions
1
2
3
4
Research
-workshop with stakeholders to understand business objectives
-study competitors
-derive insights
Exploration
-map user flows
-develop concepts
-low-fidelity wireframes
-interactive prototypes
-Collect feedback from event organizers to fine-tune the branding implementation
-clarify technical limitations
Design
-refine solutions
-define design system
-develop UI designs
-provide design documentation
Development
-communication with developers
-refining/changing the designs based on the technical restrictions
1
2
3
4
Research
-workshop with stakeholders to understand business objectives
-study competitors
-derive insights
Exploration
-map user flows
-develop concepts
-low-fidelity wireframes
-interactive prototypes
-Collect feedback from event organizers to fine-tune the branding implementation
-clarify technical limitations
Design
-refine solutions
-define design system
-develop UI designs
-provide design documentation
Development
-communication with developers
-refining/changing the designs based on the technical restrictions
Process
Research
-workshop with stakeholders to understand business objectives
-study competitors
-derive insights
Exploration
-map user flows
-develop concepts
-low-fidelity wireframes
-interactive prototypes
-Collect feedback from event organizers to fine-tune the branding implementation
-clarify technical limitations
Design
-refine solutions
-define design system
-develop UI designs
-provide design documentation
Development
-communication with developers
-refining/changing the designs based on the technical restrictions

Solution
Solution
Solution
1. Optimized Registration Flow
Step-by-step guided process: Registration was redesigned as a clear, intuitive flow that minimized input fields and eliminated redundant steps.
Auto-fill & smart suggestions: Reduced manual input by integrating pre-filled data and smart recommendations.
Progress indicators: A visual tracker helped users understand where they were in the process, reducing drop-offs.
2. Double-Branding Solution
Flexible branding framework: Developed a system where RAI’s platform maintained its identity while allowing event organizers to integrate their branding seamlessly.
Customizable themes: Organizers could apply their own logos, colors, and brand elements while keeping the core platform structure intact.
Consistent UI components: Ensured branding variations did not disrupt usability by using predefined UI elements.
1. Optimized Registration Flow
Step-by-step guided process: Registration was redesigned as a clear, intuitive flow that minimized input fields and eliminated redundant steps.
Auto-fill & smart suggestions: Reduced manual input by integrating pre-filled data and smart recommendations.
Progress indicators: A visual tracker helped users understand where they were in the process, reducing drop-offs.
2. Double-Branding Solution
Flexible branding framework: Developed a system where RAI’s platform maintained its identity while allowing event organizers to integrate their branding seamlessly.
Customizable themes: Organizers could apply their own logos, colors, and brand elements while keeping the core platform structure intact.
Consistent UI components: Ensured branding variations did not disrupt usability by using predefined UI elements.
1. Optimized Registration Flow
Step-by-step guided process: Registration was redesigned as a clear, intuitive flow that minimized input fields and eliminated redundant steps.
Auto-fill & smart suggestions: Reduced manual input by integrating pre-filled data and smart recommendations.
Progress indicators: A visual tracker helped users understand where they were in the process, reducing drop-offs.
2. Double-Branding Solution
Flexible branding framework: Developed a system where RAI’s platform maintained its identity while allowing event organizers to integrate their branding seamlessly.
Customizable themes: Organizers could apply their own logos, colors, and brand elements while keeping the core platform structure intact.
Consistent UI components: Ensured branding variations did not disrupt usability by using predefined UI elements.
1. Optimized Registration Flow
Step-by-step guided process: Registration was redesigned as a clear, intuitive flow that minimized input fields and eliminated redundant steps.
Auto-fill & smart suggestions: Reduced manual input by integrating pre-filled data and smart recommendations.
Progress indicators: A visual tracker helped users understand where they were in the process, reducing drop-offs.
2. Double-Branding Solution
Flexible branding framework: Developed a system where RAI’s platform maintained its identity while allowing event organizers to integrate their branding seamlessly.
Customizable themes: Organizers could apply their own logos, colors, and brand elements while keeping the core platform structure intact.
Consistent UI components: Ensured branding variations did not disrupt usability by using predefined UI elements.
Impact
Accelerated registration completion by 50%+ through streamlined UX decisions
Impact
Accelerated registration completion by 50%+ through streamlined UX decisions
Impact
Accelerated registration completion by 50%+ through streamlined UX decisions






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©2025
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