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Streamlied Registration Process

A Registration Flow that Speeds Up Time to Value and Enhances the Brand Experience

client

RAI

company

UserActive

category

Event management SaaS

team

role

Product desginer

Intro

RAI is a multifunctional exhibition and conference center headquartered in Amsterdam with worldwide operations.

Intro

RAI is a multifunctional exhibition and conference center headquartered in Amsterdam with worldwide operations.

Problem

The company aimed to enhance the user experience by addressing two major challenges: optimizing a lengthy and cumbersome registration process and implementing a double-branding solution for their customer platform.

Problem

Process

To tackle these challenges, we followed a structured, user-centered design process:

Workshops were conducted with event organizers to identify pain points and uncover friction areas.
Collaboration with RAI’s internal teams helped clarify technical limitations and align on business objectives.
Created detailed user journey maps to pinpoint user difficulties and identified opportunities to streamline the registration process by eliminating unnecessary steps.
Designed low-fidelity wireframes to test and simplify registration flows
Developed interactive prototypes to showcase how double-branding functions in various scenarios.
Collected feedback from event organizers to fine-tune the branding implementation.
Collaborated closely with the engineering team to ensure smooth implementation

To tackle these challenges, we followed a structured, user-centered design process:

Workshops were conducted with event organizers to identify pain points and uncover friction areas.
Collaboration with RAI’s internal teams helped clarify technical limitations and align on business objectives.
Created detailed user journey maps to pinpoint user difficulties and identified opportunities to streamline the registration process by eliminating unnecessary steps.
Designed low-fidelity wireframes to test and simplify registration flows
Developed interactive prototypes to showcase how double-branding functions in various scenarios.
Collected feedback from event organizers to fine-tune the branding implementation.
Collaborated closely with the engineering team to ensure smooth implementation

To tackle these challenges, we followed a structured, user-centered design process:

Workshops were conducted with event organizers to identify pain points and uncover friction areas.
Collaboration with RAI’s internal teams helped clarify technical limitations and align on business objectives.
Created detailed user journey maps to pinpoint user difficulties and identified opportunities to streamline the registration process by eliminating unnecessary steps.
Designed low-fidelity wireframes to test and simplify registration flows
Developed interactive prototypes to showcase how double-branding functions in various scenarios.
Collected feedback from event organizers to fine-tune the branding implementation.
Collaborated closely with the engineering team to ensure smooth implementation

Impact

Accelerated registration completion by 50%+ through streamlined UX decisions

Process

To tackle these challenges, we followed a structured, user-centered design process:

Workshops were conducted with event organizers to identify pain points and uncover friction areas.
Collaboration with RAI’s internal teams helped clarify technical limitations and align on business objectives.
Created detailed user journey maps to pinpoint user difficulties and identified opportunities to streamline the registration process by eliminating unnecessary steps.
Designed low-fidelity wireframes to test and simplify registration flows
Developed interactive prototypes to showcase how double-branding functions in various scenarios.
Collected feedback from event organizers to fine-tune the branding implementation.
Collaborated closely with the engineering team to ensure smooth implementation

Solution

1. Optimized Registration Flow

Step-by-step guided process: Registration was redesigned as a clear, intuitive flow that minimized input fields and eliminated redundant steps.
Auto-fill & smart suggestions: Reduced manual input by integrating pre-filled data and smart recommendations.
Progress indicators: A visual tracker helped users understand where they were in the process, reducing drop-offs.

2. Double-Branding Solution

Flexible branding framework: Developed a system where RAI’s platform maintained its identity while allowing event organizers to integrate their branding seamlessly.
Customizable themes: Organizers could apply their own logos, colors, and brand elements while keeping the core platform structure intact.
Consistent UI components: Ensured branding variations did not disrupt usability by using predefined UI elements.

1. Optimized Registration Flow

Step-by-step guided process: Registration was redesigned as a clear, intuitive flow that minimized input fields and eliminated redundant steps.
Auto-fill & smart suggestions: Reduced manual input by integrating pre-filled data and smart recommendations.
Progress indicators: A visual tracker helped users understand where they were in the process, reducing drop-offs.

2. Double-Branding Solution

Flexible branding framework: Developed a system where RAI’s platform maintained its identity while allowing event organizers to integrate their branding seamlessly.
Customizable themes: Organizers could apply their own logos, colors, and brand elements while keeping the core platform structure intact.
Consistent UI components: Ensured branding variations did not disrupt usability by using predefined UI elements.

1. Optimized Registration Flow

Step-by-step guided process: Registration was redesigned as a clear, intuitive flow that minimized input fields and eliminated redundant steps.
Auto-fill & smart suggestions: Reduced manual input by integrating pre-filled data and smart recommendations.
Progress indicators: A visual tracker helped users understand where they were in the process, reducing drop-offs.

2. Double-Branding Solution

Flexible branding framework: Developed a system where RAI’s platform maintained its identity while allowing event organizers to integrate their branding seamlessly.
Customizable themes: Organizers could apply their own logos, colors, and brand elements while keeping the core platform structure intact.
Consistent UI components: Ensured branding variations did not disrupt usability by using predefined UI elements.

Solution

1. Optimized Registration Flow

Step-by-step guided process: Registration was redesigned as a clear, intuitive flow that minimized input fields and eliminated redundant steps.
Auto-fill & smart suggestions: Reduced manual input by integrating pre-filled data and smart recommendations.
Progress indicators: A visual tracker helped users understand where they were in the process, reducing drop-offs.

2. Double-Branding Solution

Flexible branding framework: Developed a system where RAI’s platform maintained its identity while allowing event organizers to integrate their branding seamlessly.
Customizable themes: Organizers could apply their own logos, colors, and brand elements while keeping the core platform structure intact.
Consistent UI components: Ensured branding variations did not disrupt usability by using predefined UI elements.

Impact

Accelerated registration completion by 50%+ through streamlined UX decisions

Impact

Accelerated registration completion by 50%+ through streamlined UX decisions