Dual-brand product system
I worked on a healthtech mobile application that generates personalized skincare routines through AI-powered face analysis. The product needed to support two distinct brands—one more expressive and feature-rich, and the other minimal, editorial, and reduced. As a Product Designer, I focused on simplifying the existing system and adapting it across both brand directions, ensuring consistency while enabling a more minimal product experience.
Role
Product design
Year
2026
Category
Healthcare
Status
V1 live
Team
2 developers. 2 consultants. 1 designer.
Impact
The system enabled scalable product design across two brands without duplication:
Component Complexity
Reduced number of components and variations while maintaining full functionality
System Adaptability
One system now supports both a complex and a minimal brand
Design Efficiency
New features can now be rolled out across both brands without duplicating effort
Problem
Key challenges:
Overly complex component system
The original app had too many UI patterns, interactions, and redundant elements.Brand mismatch risk
The minimal brand required stripping down visual noise while keeping usability intact.Scalability concerns
Changes needed to work without breaking the shared system for the original brand.Efficiency constraints
Designing separate flows for each brand from scratch would be inefficient and inconsistent.
Solution
I approached the problem by designing within both directions simultaneously—system consistency and brand expression.
System Preservation
Maintained the core structure to ensure scalability:
Reused existing flows, components, and logic
Avoided introducing unnecessary complexity
Brand Expression Through Reduction
Introduced differentiation not by adding—but by removing and refining:
Reduced visual noise to achieve a minimalist interface
Elevated typography, spacing, and layout hierarchy
Used a restrained color system to create a premium feel
Dual-Layer Design Thinking
Separated the product into two layers:
Functional layer → shared across all brands
Visual layer → adaptable per brand identity
This enabled the same product to feel fundamentally different without changing how it works.