Reduced objective review time by 60%
Qollabi is a B2B SaaS platform that enables companies to collaborate with partners through shared business plans, objectives, and KPIs. As a Product Designer, I focused on structuring complex collaboration workflows into a clear, actionable system, improving how internal teams and external partners align, track progress, and execute joint plans.
Role
Product Design
Year
2023
Category
BRM
Status
V2 live
Team
2 PMs. 2 designers. 3 developers.
Impact
The redesigned system shifted collaboration from fragmented communication to structured, measurable execution:
Time to Alignment
Faster agreement on priorities through shared visibility
Plan Execution Rate
Clear ownership and embedded actions improved follow-through
Problem
Partner collaboration was fragmented across tools, leading to:
Lack of shared visibility
Internal teams and partners worked with different data and prioritiesSlow alignment
Agreeing on plans required multiple meetings and manual updatesLow execution of joint plans
Objectives were defined but not consistently followed through
Solution
I designed a shared collaboration system that transforms plans into visible, actionable workflows, focusing on clarity, structure, and execution.
Shared Planning Framework
Unified view of plans, objectives, and activities
Clear ownership and status across internal teams and partners
One shared source of truth
KPI Visibility & Filtering
Centralized KPIs with filtering by partner, objective, and timeframe
Visual hierarchy to highlight performance and priorities
Same view for all stakeholders
Action-Oriented Interface
Inline quick actions (update, assign, complete)
Reduced friction between insight → action
