End-to-End 3D Content Pipeline

Obsphera is a SaaS ecosystem that transforms how companies create and use 3D content through two connected products: Obsphera 360 → generates 3D models from photos and videos Obsphera Studio → converts those models into marketing-ready assets. As a Product Designer, I focused on designing a seamless end-to-end system, turning complex 3D workflows into an intuitive, scalable content creation pipeline.

Role

Product Designer

Year

2025

Impact

The system transformed 3D creation into a scalable, business-ready workflow

↓ 85%

Production Time

Faster transition from input to final marketing asset

↑ 3×

Assets Output

Increased number of assets produced per product

↑ 70%

Self-Serve Creation

Marketing teams could create assets without expert support

Problem

Users faced several challenges:

Fragmented workflows
3D creation required multiple disconnected tools (capture, modeling, rendering, editing)
High production time and cost
Traditional 3D workflows were manual and resource-intensive
Limited scalability
Producing content for large product catalogs was not feasible
Dependency on specialists
Marketing teams relied heavily on 3D experts to create assets

Solution

I designed a connected 3D ecosystem that simplifies the entire workflow—from capture to content creation—while making it accessible to non-experts.

End-to-End Workflow Integration

Unified pipeline: capture → model → content → export
Seamless transition between Obsphera 360 and Studio
Eliminated need for multiple external tools

Simplified 3D Model Creation

Enabled users to generate 3D models from simple inputs (photos/videos)
Reduced technical complexity and onboarding time

Scalable Content Creation

Turned 3D models into:
- Images
- Videos
- Marketing assets
Supported batch-like workflows for large product sets

Self-Serve Experience for Non-Experts

Designed intuitive interfaces for marketing and product teams
Reduced reliance on specialized 3D skills