Intro
Obsphera is a SaaS ecosystem that transforms how companies create and use 3D content through two connected products:
Obsphera 360 → generates 3D models from photos and videos
Obsphera Studio → converts those models into marketing-ready assets.
Impact
The system transformed 3D creation into a scalable, business-ready workflow
Production Time
Faster transition from input to final marketing asset
Assets Output
Increased number of assets produced per product
Problem
As a Product Designer, I focused on designing a seamless end-to-end system, turning complex 3D workflows into an intuitive, scalable content creation pipeline. Users previously relied on multiple tools and manual workflows, resulting in:
50–200+ Production cycles
High costs
Limited scalability
Marketing Manager
Teams were operating within a fragmented ecosystem of tools, where asset transfers, manual 3D processing, and repeated handoffs between specialists created unnecessary complexity and slowed down delivery. As a result, a significant portion of their time was spent managing workflows rather than producing value.
Solution
Designing an End-to-End Content System
Through stakeholder interviews, workflow mapping, and the identification of bottlenecks across the content pipeline, it became clear that the core issue wasn’t capability but coordination. This led to a shift in approach: streamlining processes and consolidating key steps into a more cohesive system. I designed a connected 3D ecosystem that simplifies the entire workflow—from capture to content creation—while making it accessible to non-experts.
Unifying the Workflow
Simplifying 3D Creation
Transforming photos and videos into ready-to-use 3D models
Scaling Content Creation
Learnings
Designing Systems, Not Features
The challenge wasn’t the ability to create 3D content — it was the lack of a connected, streamlined workflow that could support it at scale. Key Learnings - Workflows over tools The value isn’t in individual tools, but in how seamlessly they connect. - Connection drives impact Linking steps across the pipeline unlocks exponential efficiency. - Simplicity enables scale Reducing complexity makes solutions easier to adopt and expand. - Systems create efficiency Thinking end-to-end minimizes friction and improves overall performance.
Florian Batliner
Product Lead at Obsphera
Melior ›